KUALA LUMPUR, 9 July 2026 – Sime Beyond Auto (Beyond Auto), a subsidiary of Sime Motors, continues to reinforce its position as Malaysia’s largest BYD dealer group, driven by strong sales, customer trust, and continuous investment in digital and retail excellence. Sime Beyond Auto marks another milestone with the opening of BYD Sri Petaling, its sixth outlet in Malaysia. 

Strategically located within the Bukit Jalil–Sri Petaling corridor, the new 1S centre places BYD at the heart of one of Kuala Lumpur’s fastest‑growing residential and sporty lifestyle districts. This area is home to a vibrant community of young professionals and families, making it an ideal location for BYD to connect with dynamic, lifestyle‑driven consumers.

In August, BYD Sri Petaling will further evolve with a sports‑inspired showroom concept that draws on Bukit Jalil’s heritage — home to the National Stadium and world‑class facilities. Designed to celebrate energy, performance, and movement, the vision highlights a dedicated delivery room envisioned as the “center field”, where each car handover becomes a highlight moment. Together with capacity for up to five vehicles and a welcoming customer lounge, this sports‑driven approach transforms the showroom into a lifestyle‑oriented destination that reinforces BYD’s progressive brand identity while underscoring Sime Beyond Auto’s commitment to a modern, customer‑focused environment.

Vi Thim Juan, Managing Director, Malaysia Retail & Distribution, Sime Motors, added, “Sime Beyond Auto’s growth story reflects our commitment to expanding access to the BYD brand and strengthening our presence across Malaysia. Every new outlet reflects our drive to bring the BYD experience closer to Malaysians while raising the standards of automotive retail and aftersales excellence. As Malaysia’s No. 1 BYD dealer group, we are proud to stand at the forefront of BYD’s expansion, supporting its growth ambitions and accelerating the adoption of electric mobility nationwide. Since its founding in 2022, Sime Beyond Auto has rapidly expanded across key markets, driven by customer experience, digital engagement, and aftersales excellence. This success is reinforced by the backing of Sime Motors, one of the most established automotive players with decades of expertise across retail, distribution, and customer experience management, and a portfolio spanning luxury, premium, mainstream, and commercial brands.”

Three Main Reasons Why Malaysians Choose Sime Beyond Auto – The Nation’s No.1 BYD Dealer Group

Sime Beyond Auto has established itself as Malaysia’s largest BYD dealer group by consistently delivering excellence across every stage of the customer journey. Its leadership is defined by three pillars that set it apart: award‑winning dealership performance, a digitalized customer journey, and nationwide coverage that ensures accessibility for all Malaysians.

A)   Award-Winning Dealership

Its leadership is further validated by a string of prestigious awards received at the BYD National Dealer Conference 2025, including:

·  Malaysia Overall Champion (BYD Mansion Macalister, Penang)

Out of 39 BYD showrooms nationwide, the Penang branch was crowned Overall Champion, underscoring its outstanding performance in sales, marketing, and customer service.

·  Top Dealer Outlet (Champion – BYD Ara Damansara, Selangor)

Awarded for achieving the highest overall performance in sales and operational excellence across the BYD dealer network.

·  Top Live Streamer (Champion – BYD Kuala Lumpur @ TREC)

Recognised as the top-performing outlet for its outstanding TikTok LIVE performance.

·  Customer Experience Excellence Award (Champion – BYD Mansion Macalister, Penang)

Celebrated for consistently delivering a seamless and satisfying ownership journey.

·  Marketing Manager of the Year (1st Runner-Up – Sime Beyond Auto)

Honoured for impactful campaigns that strengthened Sime Beyond Auto's and BYD's brand presence in Malaysia.

·  Outstanding Aftersales Leadership Award (1st Runner-Up – BYD Mansion Macalister, Penang)

Acknowledged for setting benchmarks in service quality, customer care, and aftersales support.

Together, these recognitions highlight Sime Beyond Auto’s ability to deliver excellence across every stage of the customer journey — from sales and delivery to aftersales and long‑term ownership.

B)   OneGo Mobile App Digitalization Customer Journey 

Through the Sime Motors OneGo mobile app, customers can manage service appointments, access vehicle information, enjoy exclusive benefits, and stay connected with the Sime Beyond Auto ecosystem.

C)   Nationwide Coverage

With six outlets across Malaysia, Sime Beyond Auto ensures customers nationwide enjoy convenient access to BYD’s innovative lineup and benchmark service standards.

Complete List of Sime Beyond Auto Branches:

1.    BYD Ara Damansara, Selangor

2.    BYD Mid Valley Southkey, Johor

3.    BYD Kuala Lumpur @ TREC

4.    BYD Tebrau, Johor

5.    BYD Mansion Macalister, Penang

6.    BYD Sri Petaling, Selangor

Together, these outlets create a nationwide network of excellence, positioning Sime Beyond Auto as Malaysia’s largest BYD dealer group and a driving force in the country’s electric mobility future.

This weekend, customers who place their bookings at any Sime Beyond Auto branch can enjoy promotional packages worth up to RM14,000 on the BYD ATTO 3 and stand a chance to win prizes worth up to RM1,000 in a lucky draw. Beyond the weekend promotion, customers who book at any Sime Beyond Auto branch from 1 July to 30 September 2026 will also stand a chance to win a motorcycle worth RM39,900*.

*T&C applies

For more information and latest news updates, follow Sime Beyond Auto on https://www.facebook.com/share/1BwVxiqshL/?mibextid=wwXIfr and https://www.instagram.com/bydsimebeyondauto/. For enquiries, please contact Sime Beyond Auto at 1300-13-9989.